Education Blog

I don’t mean to keep hatin’ on ‘em, but it’s just such easy pickings. From AdAge, about blog coverage of American’s $15 bag PR fiasco,

Mr. Flanagan, who felt media coverage of the announcement and on some blogs was very fair, said American injected itself into conversations online only when inaccuracies were being reported. He said American hopes to have its own corporate blog operational within the next two quarters.

6 months?!?! The corporate blogging question I ask you is: are they 6 months too late or are they 3 or 4 years too late? This is one of the many reasons that you should have a corporate blog strategy NOW. It will take months/years to build a dedicated blog audience. It’s not something you can build to deal with a PR meltdown.

Source: Chris Houchens

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